Nature + Artisans = Formule Magique
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Respect for Natural materials and for the know-how of Craftspeople is always at the heart of any piece or project.
We encourage our clients to enjoy the freedom of eclecticism and to embrace their individuality.
We ignore trends.
We offer 8 hand-knotted rug collections, complete interior design services—including hand sketching, cutting edge 3D Rendering, technical drawings and installation services—and a furniture collection, some of which are now available on 1stDibs and other markets.
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Jeff Aird began modelling installations of opulent woodwork by British icon Clive Christian in 2006; first in Dublin and then from a flagship showroom in Paris, leading to interior architectural projects of increasing scale and complexity in Saudi Arabia, South Africa and all over Europe.
When tasked to design complete properties in Kyoto and Osaka for a famous Japanese family in 2013, Jeff opened a dedicated interior architectural and design studio in Paris.
This combined responsibility of design and build, often in exotic places, has afforded Jeff Aird great experience in what works and what doesn’t:
Modern design grounded in traditional principles remains stylish for decades.
Natural materials and artisan finishes age gracefully, unlike factory production.
Craftspeople - especially those who travel to projects away from home - are artists.
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DESIGN
We hand sketch with pencil on paper, refer to imagery and discuss samples to convey a style, layout, idea or theme.
We’ve started running our hand sketches through Ai for fun as well… something good comes out of it every 100 tries but it’s still very much a random result and does not usually get the desired outcome we were hoping for.
Then we go to technical plans and elevations. Once they’re advanced, we start on 3D renderings.
We offer the complete turnkey service, all the way through to the installation and final completion of the project.
LONGEVITY
Regardless of how well an interior is conceived on paper; only a team of qualified artisans will guarantee that the design ages well after the ‘newly installed’ sheen starts to fade.
REALITY
An interior should still look well even when there is wear and tear. People want to be able to live in it and not worry too much about dents or scratches or ruffles… true quality will shine through all that, like an old Belstaff jacket.
NATURAL
A space that emphasises natural materials (woods, stones, metals, ceramics, glass, cottons, silks, wools, leathers) can feel stylish for many decades, even centuries. Synthetics, on the other hand, do not age well - neither in aesthetic or in condition.
MODIFIABLE
Electronics and temperature control systems that are integrated discreetly or out of sight, with adequate cabling, allow for future upgrades (when technologies inevitably change) that will be non-disruptive to the original aesthetic design.
ARTIFICIAL i
Ai will soon become useful for digital renderings but will need a human to steer the renderings in the right direction.
Ai cannot, however, replicate the uniquely human experience of occupying and living in interior spaces.
Another human-specific factor is that interior spaces should express an owner's individuality and emotional connection to their personal environment.
A mutual understanding of these human qualities remains essential to the client-designer relationship.
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The projects featured here have been chosen for their exceptional standard in every aspect, with no compromises in any component.
These are complete projects by Jeff Aird: conception and design of each element; demolition and construction; through to sourcing, installation and finishing.
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Our commitment to producing only supreme quality in rug collections and one-off commissioned furniture pieces has been appreciated by clients who seek authenticity and fine workmanship.
Find information on the design, composition and origin of our hand-woven rugs here.
A furniture and lighting collection will be available for viewing in early 2026. Some furniture items are already available to order on 1stDibs and other markets.

